Best AI tools for Sales
Prospecting, outreach, CRM, forecasting and enablement. 22 use cases, each with a ranked top 5.
Manage customers in a CRM
#1 HubSpot · then Attio, Pipedrive
Find leads and prospect B2B#1 Apollo.io · then ZoomInfo, Clay
Enrich leads with company data#1 Clay · then Apollo.io, ZoomInfo
Send cold email outreach#1 Instantly · then Apollo.io, lemlist
Run multichannel sales sequences#1 Outreach · then Salesloft, Apollo.io
Forecast revenue and pipeline#1 Clari Forecast (Salesloft) · then Salesforce, Gong
Coach sales reps with call recordings#1 Gong · then Fathom, Clari Forecast (Salesloft)
Write better sales emails#1 Lavender · then Grammarly, Claude
Track buying intent signals#1 Common Room · then ZoomInfo, Clay
Sales enablement and content#1 Highspot · then Notion, Seismic
Send proposals and e-signatures#1 PandaDoc · then Canva, Docusign
Research accounts before a call#1 Perplexity · then Clay, ChatGPT
Conversation intelligence for small teams#1 Fathom · then Avoma, Fireflies.ai
Update CRM automatically from calls#1 Momentum · then Avoma, Attio
Find and verify email addresses#1 Apollo.io · then Hunter, Lusha
B2B contact data for Europe#1 Lusha · then Cognism, Apollo.io
Route inbound leads and book demos#1 Calendly · then Chili Piper, HubSpot
Personalized video prospecting#1 Tavus · then Sendspark, HeyGen
Answer RFPs faster#1 Loopio · then Claude, Responsive
Answer security questionnaires#1 Conveyor · then Arphie, Responsive
Run a partner program#1 PartnerStack · then HubSpot, impact.com
AI phone agents for outbound calls#1 Retell AI · then Bland AI, Synthflow
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