Best AI tools to make marketing videos

Short answer

HeyGen ranks #1 for make marketing videos (score 9.7/10). Pricing: Creator $29/mo; free tier: yes. Runners-up: Synthesia, Descript.

Top 5, ranked by our published rubric. Sponsorship never affects the order. Last updated 2026-10-13.

Compare the top 5 side by side

#	Tool	Score	Pricing	Paid from	Free tier	What it is
1	HeyGen	9.7	Free tier	Creator $29/mo	yes	AI avatar videos
2	Synthesia	8.9	Free tier	Starter $29/mo	yes	AI avatar videos for business
3	Descript	8.5	Free tier	Hobbyist $16/mo annual ($24 monthly)	yes	Edit video by editing text
4	CapCut	7.8	Free tier	Pro US$19.99/mo	yes	Video editor with AI
5	VEED	7.0	Free tier	$147/user/yr, annual billing	yes	Online video editor

Rank 1

HeyGen

Free tierVisit HeyGen (opens in a new tab)

AI avatar videos

Score 9.7/10Paid from: Creator $29/moFree tier: yesLast verified 2026-10-13

Why ranked: Its own site says: “Be your best self, every time. Create clear, confident AI videos with your Personal Avatar—your face and voice, without filming every video.” We placed it 1st of 5 on fit for this task. Free tier; paid from Creator $29/mo.

Fit 10.0 · value 8.8 · breadth 10 · availability 10 (how we score) · pricing source · site live

Rank 2

Synthesia

Free tierVisit Synthesia (opens in a new tab)

AI avatar videos for business

Score 8.9/10Paid from: Starter $29/moFree tier: yesLast verified 2026-10-13

Why ranked: Its own site says: “Official Synthesia site. The AI video platform trusted by 90%+ of the Fortune 100 to communicate, train, and upskill teams in 140+ languages.” We placed it 2nd of 5 on fit for this task. Free tier; paid from Starter $29/mo.

Fit 8.5 · value 8.8 · breadth 10 · availability 10 (how we score) · pricing source · site live

Rank 3

Descript

Free tierVisit Descript (opens in a new tab)

Edit video by editing text

Score 8.5/10Paid from: Hobbyist $16/mo annual ($24 monthly)Free tier: yesLast verified 2026-10-13

Why ranked: Its own site says: “Descript is the AI video and audio editor that makes editing as easy as editing text.” We placed it 3rd of 5 on fit for this task. Free tier; paid from Hobbyist $16/mo annual ($24 monthly).

Fit 7.0 · value 10.0 · breadth 10 · availability 10 (how we score) · pricing source · site live

SPONSORED Your tool here: paid placement is shown here, separate from the ranking, and never changes the order. Advertise

Rank 4

CapCut

Free tierVisit CapCut (opens in a new tab)

Video editor with AI

Score 7.8/10Paid from: Pro US$19.99/moFree tier: yesLast verified 2026-10-13

Why ranked: Its own site says: “Edit YouTube and Instagram videos with CapCut's AI-powered video editor, smart templates, and creative effects.” We placed it 4th of 5 on fit for this task. Free tier; paid from Pro US$19.99/mo.

Fit 5.5 · value 10.0 · breadth 10 · availability 10 (how we score) · pricing source · site live

Rank 5

VEED

Free tierVisit VEED (opens in a new tab)

Online video editor

Score 7.0/10Paid from: $147/user/yr, annual billingFree tier: yesLast verified 2026-10-13

Why ranked: Its own site says: “Generate and edit in one workflow. Create talking heads, edit with AI, dub videos, and add subtitles — all in VEED.” We placed it 5th of 5 on fit for this task. Free tier; paid from $147/user/yr, annual billing.

Fit 4.0 · value 10.0 · breadth 10 · availability 10 (how we score) · pricing source · site live

FAQ

What is the best AI tool to make marketing videos?

By TaskRanking's published rubric, HeyGen ranks first, followed by Synthesia and Descript.

Is there a free AI tool to make marketing videos?

Yes: HeyGen has a free tier per its own pricing page (checked 2026-10-13).

How are these tools ranked?

Score = 50% fit, 25% value (from vendor pricing pages), 15% breadth, 10% availability. Sponsorship never affects rank.